منابع مشابه
Quantitative Marketing and Economics 2010
We present a structural model of political advertising in equilibrium. Candidates choose advertising across media markets in order to maximize the probability of winning the national election. The voter model takes the form of an aggregate random coefficients discrete choice model in which advertising affects a voter's incentive to vote for either candidate or not to vote at all. We estimate th...
متن کاملQuantitative Marketing and Economics 2009
This paper uses a natural experiment to estimate the differential impacts of counterfeiting on the sales of branded products of various quality levels under weak intellectual property rights. I collect new productline level panel data from Chinese shoe companies from 19932004. Exploiting the discontinuity of government enforcement efforts for the footwear sector in 1995 and the differences in a...
متن کاملQuantitative Marketing and Economics 2006
Product replacement plays a critical role in many high-tech durable goods markets. Since these markets frequently undergo both rapid improvements in quality and falling prices, the consumer's replacement decision is most often due to product obsolescence, as opposed to wear and tear. Despite its importance, this issue has received insufficient attention in the literature, especially from an emp...
متن کاملQuantitative Marketing and Economics 2013
This paper is an empirical examination of observational learning. Using data from an online market for music, I find that observational learning is a valuable tool for the producers of high quality products and for consumers, but not necessarily for the online platform. I also study the role of pricing as a friction to the learning process by comparing outcomes under a demand based pricing sche...
متن کاملQuantitative Marketing and Economics 2004
Can advertising lead to a sustainable competitive advantage? To answer this question, we propose a dynamic model of advertising competition where firms repeatedly advertise, compete in the product market, and make entry as well as exit decisions. Within this dynamic framework, we study two different models of advertising: In the first model, advertising influences the goodwill consumers extend ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Annual Review of Economics
سال: 2017
ISSN: 1941-1383,1941-1391
DOI: 10.1146/annurev-economics-063016-103713